For Holiday 2017, we dedicated each week of the holidays to a different kind of giving, telling stories of people who give differently, and giving our customers a few special gifts of our own.
Shaking up Hollywood and paying it forward at the same time.
Motivating kids in the Bay Area by getting them in the water.
On how he became a defender of the environment, and why he’s dedicated his life to giving back to his home country of Haiti.
Changing the world, one haircut at a time.
We hosted this content series on a landing page where we included other little “gifts,” like a cheerbot, downloadable phone wallpapers, and a comic series featuring our Mammoth.
The art direction played with perspective with a jewel-box palette.
And we painted a mural in Soho that people could photograph and then fill in themselves. (We had some red paint standing by in case of graffiti but, fortunately, didn’t have to use it.)
Design Director: Mickey Pangilinan
Art Director (landing page): Adrien Grey