HARRY’S PRIDE 2018
To celebrate Pride we asked a group of LGBTQ+ figures “How do you identify?” Then we splashed their answers, and their faces, all over the place. As a thank you, we donated 100% of profits from sales of our Pride set to charities of their choice.
PRIDE 2018
We worked with photographer Sarah Deragon of The Identity Project, and the artists Craig & Karl, who designed the packaging and the bold type for the campaign.
Our goal was for the people in our campaign and their unique identifiers to be the focus, rather than just featuring prominent members of the community to support a message we came up with.
Union Square Takeover
Although this campaign had a large online presence, we also worked with designer Zipeng Zhu on a takeover of the Union Square Subway station in NYC for Pride month.
Landing Page
We created a landing page where we could feature more of the stories of the wonderful people in our campaign.
CREDITS:
Design Director: Mickey Pangilinan
Copywriter: Martin Sanchez
Photographer: Sarah Deragon
Art Director (still life): Adrien Grey
Designer (OOH): Zipeng Zhu
Designer (landing page): Anora Collier
Executive Producers: Sister Productions
Producer: Maddy Boardman
Animator: Lucy Lewis
TALENT:
Jonathan Van Ness
Nadine Simon-Campbell and Tia Davis
Kele Okereke
Charlie Carver
Joel Kim Booster
Jake Graf & Hannah Winterbourne
Dr. Ranj Singh
Darnell Moore
Angelica Ross
IO Tillett Wright
Amir Ashour