Harry’s: U.K. Launch

Shortly after I started at Harry’s, we launched in the U.K. We put out a campaign that combined illustration, still-life, and animation which ran on digital, in print, in many prominent OOH locations (including one with a giant beard made from actual hair), and on TV (just once, during a big-deal rugby match).

OOH

This billboard, in Shoreditch, London, lent into the hipster location.

We also put a lot of ads on the Tube…

And in Canary Wharf…

And on buses…

We even made some beer mats.

Youtube

The OOH was supported with a Youtube campaign.

WEB

We had a pre-launch announcement online.

SOCIAL

We sent out influencer kits and had some fun social teasers prior to launch.